Video + Visual Design
Organic Social Media Posts
Appetite for Adventure
An Instagram video series featuring favorite recipes from Eddie Bauer’s Guide Team, with full recipes published on the Eddie Bauer Blog. I transformed raw images and footage into cohesive, engaging stories optimized for Instagram, incorporating custom graphics and visuals to enhance brand appeal.
Instagram Story Campaigns
E-Giftcard
Promotional video highlighting Eddie Bauer’s E-Gift Card program, designed to boost awareness and drive online sales. My role included concept development, visual design, and ensuring brand alignment throughout the creative process.
Down Throw Artist Series
A short Instagram Story spotlighting Eddie Bauer’s new fleece throw collection, featuring vibrant prints from collaborating artists. I edited imagery and motion graphics into an engaging, on-brand visual piece that highlights product details and celebrates the artistry behind the designs.
ROPIS
A short-form ad introducing Eddie Bauer’s “Reserve Online, Pick Up In Store” service, designed to highlight the ease and convenience of shopping online with same-day in-store pickup. I edited and assembled the video from raw assets, crafting a clean, brand-consistent visual style and clear messaging to drive customer engagement and adoption of the program.
Paid Social Media Ads
40% Off Promotion
An ad utilizing video shot in the Hoh Rain Forest in Washington State for a 40% off rain jacket promotion.
Super Sevens
An ad for the lightest kit ever created by Eddie Bauer, 3 pieces able to be worn 7 different ways.