A carousel social post that announced Eddie Bauer’s sustainability goals for the next ten years. Taking complex information and making it easily digestible through the use of animated infographics.
Individual Animated Icons
A collection of digital advertisements for Eddie Bauer that spans lifestyle and technical product.
Dive into my organic social media design journey for Eddie Bauer! This page showcases both static and animated visuals I crafted to engage their audience and reflect their adventurous spirit
Announcing the limited-edition Eddie Bauer Centennial Collection, a series of outerwear honoring the brand's rich history while embracing cutting-edge technology. Each piece meticulously blends iconic design elements with modern fabrics and features, showcasing a century of outdoor exploration and groundbreaking innovation.
This project involved creating a video series showcasing recipes curated by Eddie Bauer Guides for outdoor enthusiasts. I designed visually appealing graphics, engaging layouts, and impactful transitions to complement the guides' stories and recipes. By utilizing motion graphics and dynamic imagery, I aimed to inspire viewers and motivate them to explore, while seamlessly showcasing the delicious and practical culinary solutions offered by Eddie Bauer.
I designed this engaging teaser video to ignite interest in the rigorous testing that Eddie Bauer technical apparel undergoes before hitting the shelves. Using dynamic animations and impactful visuals, I captured the essence of the Guide Built Process, leaving viewers eager to learn more.
Announcing the new initiative of reserving online, pickup in store. I used B-roll footage of one of EB’s stores and animated the typography and icons used to show each step of the ROPIS process.
For a newly refreshed Adventure Rewards program I designed playful animated icons to highlight each exciting new way you can earn points on your Eddie Bauer purchases.
A printed book explaining the procedure for implanting a cochlear implant.
A brochure I designed that educates patients on respiratory infections and the different methods that can be used to overcome it without the use of antibiotics.
A PDF outlining quarterly creative direction to be used company-wide in order to ensure creative alignment on all channels. My role was not only in developing the quarterly creative but once creative was finalized, to gather approved creative from multiple cross-departmental teams and organize it in a way that provided direction on how to implement, including photo direction, fonts, color palettes, headlines, subheads, and copy.
A booklet explaining balloon sinus dilation.
